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An Offer A CFO Can’t Refuse

Written by Evan Schuman
September 1st, 2002

The CFO at Eddie Bauer’s knew an irrestible offer when he heard one. The IT executive who was trying to justify a major CRM expenditure offered to slash the marketing budget to cover the full cost of the CRM package. Published in Retail Information Systems (RIS) News. To read the full story, please click here.


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