This was noted by Consumer Reports' Consumerist site, which added the appropriate comment: "You know how some people are conditioned to believe that any statement directed at them must be a complaint, so they don't know how to react when someone says something nice?" The story speculated the pizza chain's online bot might have been trained to assume that a combination of exclamations points and smileys might be sarcasm. Although true, it might be even simpler than that. Such a combination is more likely to be from a negative comment than a positive one. Either way, what message does this send site visitors and prospective customers?