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Unconventional Wisdom: Unlimited Thinking At Limited Brands

Written by Evan Schuman
October 1st, 2002

The CIO of Limited Brands—which includes Victoria's Secret, Bath & Body Works, Express, Lerner New York, The Limited, Henri Bendel, The White Barn, Candle Co., and Aura Science—has heard a lot of conventional wisdom about datawarehouse strategy. Sometimes, the unconventional wisdom is best. As published in Retail Information Systems (RIS) News. To read the full story, please click here.