advertisement
advertisement
advertisement

This is page 2 of:

Mobile POS Beta Site Fear Keeps Checkout Right By Exit

September 28th, 2011

But that won’t help the customer loss-prevention concerns. “We don’t allow them to ring people up in the middle of the store, don’t allow our people to ring customers up at the sales counters,” Mitchell said. “Our store is so big that we won’t know if someone has paid for something or not. We haven’t figured out a way” to verify purchases.

From NCR’s perspective, mobile-payment anti-theft efforts can borrow many tried-and-true tactics from their POS ancestors, including placing paid labels on products once scanned, placing products in logoed carry-out bags and “securely closing the packaging, taking advantage of [approaches such as] receipt-on-label,” said Jack O’Malley, senior manager of product marketing for NCR.

Should greeters/security guards verify digital—and, for that matter, paper—receipts at the door? There are key business questions about whether that’s a good idea, given how much time it would likely take (especially during busy periods such as holiday sales, which are—painfully—the exact times when mobile in-store checkout would be most attractive) and the impression of lack-of-trust it could convey. Although some of that could be statistically minimized by simply making such checks random or only when the guard has a specific suspicion (that last one is a customer relations and legal nightmare in the making), the fact is that mobile devices in the hands of door-checkers enable the type of verification that is simply impossible with traditional POS.

NCR’s O’Malley, who had been with Radiant at the time of the acquisition, laid out how such verifications could be done.

“Specific details about an individual transaction should be included on a receipt like cashier ID, time/date of transaction and ticket ID identified by both a visible number and a barcode that can be easily verified within the system. Because mobile tickets are not stored locally, but immediately updated on the POS server, they can then be retrieved from anywhere,” O’Malley said. “So if associates are stationed by the door and they wanted to conduct a spot check on a particular customer, they could then utilize a mobile device to retrieve an already finalized ticket by entering the ID, or scanning the barcode, on the receipt and validating the receipts match.”

Greg Buzek, the president of retail technology research house IHL, pointed to other logistical challenges for moving the purchase process into the middle of the aisle. Associates can certainly handle the mobile device plus print out paper receipts from a nearby printer station or by wearing a wireless belt clip printer (“Geeks, don’t leave home without it”). But space and supplies will still be needed—”You’ll need some sort of cash wrap, a place and a means to take the security tag off, fold the purchases, put them in a bag”—and that’s going to make the middle-of-the-aisle convenient checkout a lot less convenient.

As for Hobby Superstore, although Mitchell’s store has been testing two of the mobile units since June, she said it has mostly been to get used to the devices. “The real test is going to come in Christmas-time.”

As for going back to the original plan of truly store-wide distribution, Mitchell said: “At this point, that’s our hope for next year.” For retail mobile payment with large chains, those words are going to sound very familiar.


advertisement

Comments are closed.

Newsletters

StorefrontBacktalk delivers the latest retail technology news & analysis. Join more than 60,000 retail IT leaders who subscribe to our free weekly email. Sign up today!
advertisement

Most Recent Comments

Why Did Gonzales Hackers Like European Cards So Much Better?

I am still unclear about the core point here-- why higher value of European cards. Supply and demand, yes, makes sense. But the fact that the cards were chip and pin (EMV) should make them less valuable because that demonstrably reduces the ability to use them fraudulently. Did the author mean that the chip and pin cards could be used in a country where EMV is not implemented--the US--and this mis-match make it easier to us them since the issuing banks may not have as robust anti-fraud controls as non-EMV banks because they assumed EMV would do the fraud prevention for them Read more...
Two possible reasons that I can think of and have seen in the past - 1) Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code. 2) Also, in offline chip countries the card determines whether or not a transaction is approved, not the issuer. In my experience, European issuers haven't developed the same checks on authorization requests as US issuers. So, these cards might be more valuable because they are more likely to get approved. Read more...
A smart card slot in terminals doesn't mean there is a reader or that the reader is activated. Then, activated reader or not, the U.S. processors don't have apps certified or ready to load into those terminals to accept and process smart card transactions just yet. Don't get your card(t) before the terminal (horse). Read more...
The marketplace does speak. More fraud capacity translates to higher value for the stolen data. Because nearly 100% of all US transactions are authorized online in real time, we have less fraud regardless of whether the card is Magstripe only or chip and PIn. Hence, $10 prices for US cards vs $25 for the European counterparts. Read more...
@David True. The European cards have both an EMV chip AND a mag stripe. Europeans may generally use the chip for their transactions, but the insecure stripe remains vulnerable to skimming, whether it be from a false front on an ATM or a dishonest waiter with a handheld skimmer. If their stripe is skimmed, the track data can still be cloned and used fraudulently in the United States. If European banks only detect fraud from 9-5 GMT, that might explain why American criminals prefer them over American bank issued cards, who have fraud detection in place 24x7. Read more...

StorefrontBacktalk
Our apologies. Due to legal and security copyright issues, we can't facilitate the printing of Premium Content. If you absolutely need a hard copy, please contact customer service.