Sears, Kohl’s, J.C. Penny Warm To Virtual Worlds

Written by Eric Athas
August 21st, 2008

A lot of retailers have been tinkering with the idea of using virtual online worlds as a marketing tool, but there haven’t been many major retailers committing to the strategy, with the possible exception of Circuit City. As major chains are doubling up their focus on computer-savvy young consumers, though, other major chains are finding their aversion to avatars giving in to their adoration of avarice.

Sears, Kohl’s and J.C. Penny are the latest chains to try selling clothes in popular teen virtual worlds, allowing users to purchase apparel for online avatars. The retailers are teaming up with avatar sites and animating actual apparel lines that teens and tweens can place on their avatar characters, according to this Wall Street Journal piece.


One Comment | Read Sears, Kohl’s, J.C. Penny Warm To Virtual Worlds

  1. Pam McLennan Says:

    Thank you for your article.
    We went to the site and tried to put our products on line but after 1 hour of messing around still had no results.

    This doesnt seem to be as easy as we thought and any recommendations as we would love to get our Organic Baby Clothes and Kids Clothes onto a great site and get more revenue.

    Being a small business- somehow things seem to be harder due to lack of having a large workforce and information technology.


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