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Borders: Check Out Our New Site. Please?

Written by Evan Schuman
August 1st, 2008

A possible new slogan for Borders.com in New York: “You give us 90 seconds. We’ll give you a lottery ticket.”

At least that seems to be the idea, as the book chain is trying to get consumers to spend 90 seconds on its newly launched E-Commerce site. For those willing to give it a try, the bookseller will enter them in a lottery to win $1,000. Hardly MegaBucks, but what do you expect from a bookseller? The only problem: Will this attract prospective customers or non-prospects who just want the money?

Posted in E-Commerce, Software
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One Comment | Read Borders: Check Out Our New Site. Please?

  1. Andy Lloyd Says:
    August 4th, 2008 at 10:44 pm

    Perhaps the issue is that the “Magic Shelf” turns up empty? I don’t know what retailer is looking to feature 3/4 of their home page as blank shelves on initial page load?

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