An Offer A CFO Can’t Refuse
Written by Evan SchumanSeptember 1st, 2002
The CFO at Eddie Bauer’s knew an irrestible offer when he heard one. The IT executive who was trying to justify a major CRM expenditure offered to slash the marketing budget to cover the full cost of the CRM package. Published in Retail Information Systems (RIS) News. To read the full story, please click here.