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Intel India Toys With Merging POS, Digital Signage And CRM

Written by Evan Schuman
February 23rd, 2009

In a proof-of-concept experiment in Bangalore, Intel India is marrying RFID tags and POS with a CRM database where “frequent customers would have their preferences and favorites recorded.” Such a system could tout related products and flag new versions of that consumer’s preferred brands.

“This system is designed to replace the current simplistic computer or other system that only provides billing and basic services,” said Sanat Rao, Marketing Director (Emerging Markets), Embedded and Communications Group, at Intel. “Our system, once implemented, allows the possibility of being operated as a kiosk and provides the information on inventory.”

Posted in CRM, In-Store, IT Strategy/Industry, Payment Systems, RFID, Security/Fraud, Software
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