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The E-mail Subject Line Gotcha

Written by Evan Schuman
June 24th, 2009

Wanted to briefly step outside our retail IT playground for a moment to share a bizarre E-mail marketing observation. People seem to have forgotten the subject line rules in E-mail, where you’re supposed to assume very little space, depending on the browser involved.

With that in mind, two recent E=mails. The first was from retailer Williams-Sonoma. My Outlook showed: “Free Culinary Demons” Intrigued, I clicked further to find it was really “Free Culinary Demonstrations.” A few days earlier, a retail software vendor sent me a message that read–seemingly candidly–“The ROI That You Can’t Afford”. A click revealed what they had intended to say “The ROI That You Can’t Afford To Miss.”

Posted in E-Commerce
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One Comment | Read The E-mail Subject Line Gotcha

  1. Linda Bustos Says:
    June 28th, 2009 at 1:04 pm

    That made me laugh. Reminds me of the “XYZ Marketing Bullentin” that showed up as “XYZ Marketing Bull” !!

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