What Surprises Lie In Store For This Holiday Shopping Season?
Written by Evan SchumanThe changes for this holiday’s shopping season—both online and offline—were the highlights of this week’s StorefrontBacktalk Week In Review show, featuring panelists Patti Freeman Evans, from Jupiter Research, Cathy Hotka, from Cathy Hotka & Associates, Richard Mader from the National Retail Federation and former federal prosecutor Mark Rasch. StorefrontBacktalk Editor Evan Schuman moderated.
Jupiter’s Evans anticipates more sophisticated search capabilities as the most interesting development expected, along with earlier purchasing. The panel also explored whether more indirect issues—such as interest rates and gasoline prices—influence shopping behavior. The panel also explored whether new standards proposed by the National Retail Federation to make it easier for e-tailers to send data to price-comparison sites will also make it harder for retailers to hide selling identical products for higher prices. To listen to the pricing and standards discussion, please click here. To listen to the E-Commerce prediction discussion, please click here. To listen to the shopping influences discussion, please click here.