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Amazon’s M-Commerce Sales Top $1 Billion

Written by Evan Schuman
July 29th, 2010

In its latest earnings report, Amazon briefly mentioned a rather startling figure: “In the last twelve 12 months, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device.” The knocks against M-Commerce investment has have been that it’s too early, that there are too few actual customers using it, that there are too few smartphones, and that consumers are using it to search and price-compare, but to not to actually buy.

Those who have resisted M-Commerce have said that screen-sizes are never going to compete with desktop machines and that the revenues M-Commerce will realistically deliver in the near-time could never cover investment costs. With one offhand remark, though, Amazon simply obliterates those arguments one billion times over.

Posted in E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems
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2 Comments | Read Amazon’s M-Commerce Sales Top $1 Billion

  1. Preston Says:
    July 29th, 2010 at 9:59 am

    I wonder what percentage of that figure was the result of purchases of ebooks through their Kindle. They’ll never tell, but it’s interesting to speculate.

  2. One Page Checkout Says:
    August 9th, 2010 at 3:09 pm

    This is pretty impressive. Some more proof of the importance of making your site mobile-accessible. That is a lot of money Amazon would have lost had you not be able to order through your mobile device, although I wonder if people only do it because they can. And if they couldn’t would they go find a computer?

    Preston makes another great point. I bet a lot of these maybe e-books or other sorts of digital media.

    Still…pretty impressive statistic.

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