Target, Wal-Mart Come To Opposite Conclusions On Return Strategy
Written by Evan SchumanMay 8th, 2007
The problem of return fraud has been plaguing retailers for many years, but two of the largest players–Target and Wal-Mart–have attacking the problem in very different ways. Wal-Mart has tried relaxing its returns policies while Target has been tightening and will continue to tighten more this summer.
Is tightening of return rules the best approach or are there better technological answers? How should those decisions be impacted by the online-offline factor? The return strategy of Target is explored in this fascinating Minneapolis Star-Tribune story, but it should have explored the technology options more. Any comments?