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Note To PR People: Come And Get Us

Written by Evan Schuman
October 28th, 2010

Like most media outlets these days, we here at StorefrontBacktalk get deluged with PR people pitching stories about their clients. But also like most media outlets, very few of those pitches are appropriate for us.

To help, we have crafted a page with our best-kept secrets about how to successfully pitch a story to us. It starts with understanding our audience and how we try and differentiate our stories. (Note: This particular blurb is a horrible example of what our typical stories are like, but it’s a pretty good example of an irony, so at least we have that.) So for PR professionals only: Please check out our PR tip cheat sheet, and your chances of getting a story placed will soar.

Posted in CRM, E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, RFID, Security/Fraud, Software
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