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Analyzing Analytics at Campbell’s Soup

Written by Evan Schuman
February 1st, 2003

The good news for the director of manufacturing at Campbell Soup Company is that he had discovered the potential ROI of an integrated business analytics program. The bad news is that it took a multi-million-dollar loss to make the case. The story was published in Consumer Goods Technology magazine. To read the full story, please click here.

Posted in CRM, IT Strategy/Industry
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