A Move To Bypass Carriers For Mobile Payment
Written by Evan SchumanJanuary 9th, 2009
As mobile payments try to pick up steam in the United States—an economy that today can be described as remarkably steam-free—retailers are mixed about whether mobile payments are indeed viable. But one vendor is trying a new tactic: bypassing telecom carriers by directly using Bluetooth for transactions.
A nice piece in the American Banker details the ways that Bluetooth could be easier to deploy than near field communication (NFC). Much of the problem in the United States is financial and working out compensation plans that please telecom carriers, phone manufacturers, credit card companies and retailers. Getting even two of those groups to cooperate is difficult enough.
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
