A Wii Way Into 3-D E-Commerce?
Written by Evan SchumanSeptember 13th, 2009
Second Life-like efforts to make 3-D E-Commerce effective–and profitable–have not gone very far. The Tweeter electronics chain was thinking about it–shortly before the chain had to liquidate–and Brookstone actually launched a small project using it.
But Gen Buy, a surprisingly insightful new book about Gen Y purchasing trends, has a line that sounds intriguing: Wii shopping. Unlike the Web, Wii game systems already exist within 3-D and are quite popular with Gen Y consumers (and those who shall soon become Gen Y consumers). Could the concept work if the device and the format are different?