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Amazon’s Per-Customer Spend Soared 12 Percent In December

Written by Evan Schuman
January 10th, 2009

Although Amazon has announced that it had a wonderful holiday season in 2008, the details in terms of revenue were not to be seen. But one analyst firm has projected Amazon’s sales metrics, and the numbers are rather impressive.

The Geezeo’s Main Street Spending Index projected a 17 percent boost in per-customer spending (to $163.63), a 12 percent increase in the number of visits per customer each month (to 3.11) and a 4 percent boost in customer spending per visit (to $52.54). Those are nice numbers normally, but they are outstanding in a season as bad as the one everyone just experienced.

Posted in E-Commerce
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