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Bath & Body Works Joins The Cellphone Marketing Parade

Written by Evan Schuman
August 15th, 2006

Falling within the continuing trend department, 1,500-store chain Bath & Body Works has agreed to start a mobile marketing campaign. Bath & Body adds its name to a laundry list of retailers who have recently started toying with cellphone sales, including McDonalds–which is preparing to allow customers to place orders while standing outside one of their restaurants–and Subway, which is starting to test sending coupons to customer’s cellphones.

Bath & Body is working with Cellfire, which is a free downloadable application that provides coupons from local and national retailers within the user’s geographic region.

Posted in CRM, E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems
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