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Deck The Halls With Something That Doesn’t Sound At All Like A Holiday

Written by Evan Schuman
October 10th, 2007

‘Tis the season to be discreet. Fa La La La….

When retailers start pushing holiday sales before Thanksgiving, consumers get annoyed. If they knew retailers were starting holiday sales weeks before Halloween, they’d go ballistic. And yet, that’s precisely what The New York Times says many major chains are doing: Celebrating The Euphenisms.

“Shattering records for an early start, Wal-Mart is cutting prices on toys in mid-October, but the company is not calling it a holiday sale. L. L. Bean has started advertising free shipping — but it is shying away from the H word. And Toys “R” Us is marketing a temporary store in Manhattan, but consumers have to study ads to find the name: Holiday Express,” the story said. Well worth a read.

Posted in E-Commerce, IT Strategy/Industry
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