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Domino’s: “Cellphone Cellphone”

Written by Evan Schuman
September 28th, 2007

Giant pizza chain Domino’s has placed an order for mobile marketing for go, hold the reboot. On Thursday, the $5 billion pizza parlor group said that customers with web-enabled cell phones could place their order from almost 2,500 of Domino’s 5,128 U.S. stores on mobile.dominos.com.

With a password, “all orders saved on the system will carry-over to their mobile device — including any coupons associated with the order,” said a Domino’s statement. Designed for the mobile screen, the statement claims the service “automatically adapts to the size of any cell phone screen, no matter what service carrier customers use.”

Posted in E-Commerce, Mobile/Wireless/Contactless, Payment Systems
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