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eBay’s First-Ever Rewards Program Offers A Bit Too Much Honesty

Written by Evan Schuman
August 17th, 2010

In the 15 years since Web pioneer eBay began, the E-tailer has never bothered to have a rewards program. That changed on August 13, when it unveiled a 2 percent rebate on “most items purchased through the site with PayPal.” Although the size of the rebate is certainly modest, eBay may have let a wee bit too much honesty show through in its statement.

“We’re giving eBay’s most loyal shoppers something special in return–money to spend on eBay,” said Lorrie Norrington, president of eBay Marketplaces. Hey, the truth is the truth. We’re simply used to marketers dressing it up a bit more. Then again, why pretend that eBay wants its customers to pocket these rewards?

Posted in CRM, E-Commerce
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