European Union Cracks Down On Inconsistent E-Commerce Experience
Written by Evan SchumanOctober 8th, 2008
The European Union on Wednesday (Oct. 8 ) proposed E-Commerce rules for the 27 nations under its jurisdiction, but if accepted, these rules would likely be mirrored in Asia and North America.
Some of the rules, according to this International Herald-Tribune story, are that retailers must make product information available before a sale, guarantee delivery within a maximum of 30 days and allow a statutory 14-day ‘cooling-off’ period in which purchasers could change their minds and be entitled to full refunds within seven days if goods fail to arrive. And companies would be banned from delivering products different than those advertised.
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
