For PR and Marketing Eyes Only: Pitching To The Retail Media
Written by Evan SchumanDecember 12th, 2007
For all marketing and public relations professional throughout our audience looking to try and communicate to a retail audience, StorefrontBacktalk joined the Tech PR War Stories audiocast this week to discuss that very topic with David Strom and Paul Gillin. To listen to the discussion (it’s wrapped in just less than 10 minutes), please click here.
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
