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Google Given Green Light To Take Over DoubleClick

Written by Evan Schuman
December 20th, 2007

In a move with significant potential impact for online marketing, the U.S. Federal Trade Commission has cleared Google’s $3.1 billion takeover of DoubleClick.

Saying the deal is “unlikely to substantially lessen competition,” the commission voted 4-to-1 to approve. But the transaction still faces substantial antitrust scrutiny in Europe and Google has said that it won’t close the deal before it has clearance from European regulators,” said this Wall Street Journal story. The European Commission has set a deadline of April 2, 2008, to complete its review, the Journal said.

Posted in CRM, E-Commerce, Software
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