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Looking For Easy Savings In Tough Times, Consumers Flock To Coupon Sites

Written by Fred J. Aun
February 19th, 2009

Web sites where consumers can find money-saving coupons enjoyed a 32 percent increase in traffic between October and November 2008, the largest month-to-month increase of 10 measured site categories. Coupon site visitations jumped from 27,101 in October to 35,649 in November, said an eMarketer report, based on a new study by ComScore.

Next on the list, in terms of visitation growth, were retail sites selling jewelry, luxury goods and accessories. They saw a 25 percent change, increasing from 15,362 in October to 19,210 in November. At the bottom of the list were retail sites selling food. They experienced visitation growth of 10 percent.

Posted in E-Commerce, Mobile/Wireless/Contactless, Payment Systems
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