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Macy’s Shutting Down Bloomingdale’s Catalogue

Written by Evan Schuman
May 12th, 2008

Guess this is what the cliche-afflicted would call a “sign of the times.” Macys is killing the Bloomingdale’s catalog while Amazon.com is selling copies of Bloomingdale’s 1886 catalog for $12. (Can you imagine the number of out-of-stocks in that thing?)

Current Bloomie’s owner Macys is killing the classic catalog “by early 2009” to focus more on its Web site and “reduce redundancies” (corporatespeak for pinkslip panic). A Macys statement even came up with a politically correct reason to zap the catalog: “Eliminating the paper catalog is also consistent with our sustainability and environmental policies of communicating more with customers electronically and less in paper.”

Posted in CRM, E-Commerce
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