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Separate Checks, Please–Sears E-Commerce Style

Written by Evan Schuman
May 7th, 2009

With an eye on group buying—whether it’s 20 people in an office buying a birthday gift or 9 farflung residents chipping in on an anniversary trip or even a Boy Scout Troop—Sears.com on Tuesday (May 5) introduced Givetogether. The program allows for gift givers to use credit cards or other means to pool resources for a combined purchase.

Despite being the great-great-grandpappy of the Big Box chains, Sears has consistently been ahead of the curve with creativity in E-Commerce, mobile commerce and cross-channel thinking. Unlike many of the E-Commerce ideas we’re hearing from the largest chains these days, this development isn’t the proverbial solution in search of a problem. This is an actual awkward issue that consumers have today that the Web can help with.

Posted in E-Commerce, Mobile/Wireless/Contactless, Payment Systems
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One Comment | Read Separate Checks, Please–Sears E-Commerce Style

  1. Bill Says:
    May 7th, 2009 at 12:03 pm

    Very forward thinking idea! Unfortunately you can only pool your funds to by a Gift Card and not the actual gift. Purchasing the actual gift would make it a real winner.

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