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The Champion of Merged Channels, Borders, Running Into Serious Financial Problems

Written by Evan Schuman
March 21st, 2008

Among the retailers that are referenced as most intelligently embracing merged channels–the true channel-agnostic merchant–is Borders, whether it’s with their new concept stores or their breakup with Amazon.com.

It’s therefore an especially troubling note that they are having financial difficulties, as detailed in this New York Times piece. It’s an age-old business belief that few chains truly buy into and adopt major strategic changes until it’s too late. I hope that Borders turns out to be the exception.

Posted in CRM, E-Commerce, Payment Systems, Software
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