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The Consumer-Retailer Disconnect

Written by Evan Schuman
June 21st, 2007

When looking at CRM programs, many retailers today focus on what they can do and not what their prospects want them to do.

Nothing radically new here, but i just stumbled upon this great Microsoft commercial about the consumer-retailer disconnect. When you see the guy with the “advertiser” shirt, think ‘retailer” and this really works. Sorry that it happens to be a vendor commercial, but even Microsoft can make a valid point from time to time.

Posted in CRM, E-Commerce, IT Strategy/Industry
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