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Unconventional Wisdom: Unlimited Thinking At Limited Brands

Written by Evan Schuman
October 1st, 2002

The CIO of Limited Brands–which includes Victoria’s Secret, Bath & Body Works, Express, Lerner New York, The Limited, Henri Bendel, The White Barn, Candle Co., and Aura Science–has heard a lot of conventional wisdom about datawarehouse strategy. Sometimes, the unconventional wisdom is best. As published in Retail Information Systems (RIS) News. To read the full story, please click here.

Posted in CRM, E-Commerce, IT Strategy/Industry
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