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Walmart.com Wants Its Own Online Customer Forums

Written by Evan Schuman
April 16th, 2008

Wal-Mart is pushing to create online communities for its customers, where Wal-Mart employees can sit on the sidelines, take notes and be influenced, or so suggests the chief marketing officer for online operations at the world’s largest retailer.

“Consider 130 million customers in a community sharing information on products they buy and use,” said Cathy Halligan, in this Marketing Daily story. “We learned you need to listen to these customers and implement the top-requested features.”

Posted in CRM, E-Commerce, Software
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