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Web Traffic Boosted By About Six Percent By Mid-November

Written by Evan Schuman
November 14th, 2006

Traffic monitoring firm Hitwise reported Monday that traffic to the nations’ 100 largest E-Commerce sites increased 6.2 percent for the week ending November 11, 2006 compared with last year’s identical period.

“Online retail strengthened in Q3 and in the six weeks since October 1, 2006 visits to the Hitwise Retail 100 Index have been up an average of 5.7 percent, which indicates strong growth for online retailers during the 2006 holiday shopping season,” said Bill Tancer, general manager of Research at Hitwise. “Historically, Thanksgiving Day is the peak day for market share of visits to the retail category, and this year, based on our data, is poised to surpass 2005. The strongest pre-Christmas spike should come the second weekend in December.”

The top sites–in order from most visited–were Amazon, Wal-Mart, Target, Overstock, BestBuy, JC Penney, Toys R Us (U.S.), BizRate, CircuitCity, Sears, QVC, Shopping.com, Half, Shopzilla and HSN.

Posted in E-Commerce, IT Strategy/Industry, Payment Systems, Software
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