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YouTube Unveils Its Click-To-Buy Program

Written by Evan Schuman
October 8th, 2008

Google’s YouTube on Tuesday (Oct. 7) officially opened its click-to-buy program, allowing users to click on a song they like in the background of a video and instantly download it. Or perhaps click on a product seen in a video or on a poster in a video.

“Click-to-buy links are non-obtrusive retail links, placed on the watch page beneath the video with the other community features,” Google said in a blog announcement. “Just as YouTube users can share, favorite, comment on, and respond to videos quickly and easily, now users can click-to-buy products—like songs, books and movies—related to the content they’re watching on the site.” This is a logical and interesting move, but it will take a very long time before even a few percent of YouTube videos will have anything to click on. Still, a journey of 1,000 Exabytes begins with a single click.

Posted in CRM, E-Commerce, IT Strategy/Industry, Payment Systems, Software
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