Metro Embracing Item-Level, Takes Over Wal-Mart’s German Stores
Written by Evan SchumanJuly 28th, 2006
Look for Metro AG in September to start making noise about its item-level RFID efforts, working with Intermec. Germany’s Metro is not only of Europe’s largest retailers, it is among the most technologically-sophisticated retailers in the world.
Although Metro has always been a retailer that needs to be watched, that is even more of the case now because Metro has done something that almost no other retailer has ever done: beaten back Wal-Mart. Wal-Mart moved into the German market some nine years ago when it bought the Wertkauf and Interspar chains. On Friday, Wal-Mart blinked and agreed to sell all of its 85 German stores to Metro
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
