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4-Year-Old RFID Demo Comes Back To Haunt American Eagle Outfitters

Written by Evan Schuman
August 9th, 2006

American Eagle Outfitters is learning a PR lesson, even though it appears they never did anything wrong. Apparently, about four years ago, the retailer was given an RFID presentation by a systems integrator called CompEx Inc. Included in the demo was an animated presentation on how effectively and secretly RFID could gather consumer data.

That presentation found its way to the privacy web site of Katherine Albrecht, a noted RFID opponent and author. To read the full story,
please click here.

Posted in Mobile/Wireless/Contactless, RFID
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