Contactless Hardware/Software Spend May Hit $870 Million By 2011
Written by Evan SchumanDecember 14th, 2006
The dollars spent on contactless payments hardware and software isn’t going to be a huge market anytime, with ABI Research doubting the market will even break $900 million by 2011.
ABI projects that the total market will only be $870 million by that year, up from $260 million for 2006. It argues that the two adoption movers are proprietary transportation ticketing, and open credit, debit, and e-purse payments tied to financial service networks. There is a downside, though, with U.S. and European standards efforts for mobile payments delaying key rollouts.
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
