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Best Buy CIO On RFID: Retailers Have A Lot Of Consumer Convincing To Do

Written by Evan Schuman
June 7th, 2007

Best Buy CIO Bob Willett is arguing that RFID can be a huge boost for retailers, but only if they can convince people they won’t abuse the data.

Willett, in a keynote address at the ERIexchange show in Boston this week, credited some RFID trials with already boosting sales in some isolated areas, according to this story in Computerworld. “Before I’m carried away in a box, I’d like to see checkouts gone from the store,” Willet said. “The technology is there to do it today with RFID. The first major retailer that can do it will be remembered forever and a day as a champion of the consumer.”

Posted in CRM, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, RFID
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