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Contactless Meets Contactfull: MasterCard Cuts PayPass Deal With the NY Giants

Written by Evan Schuman
September 5th, 2006

MasterCard on Monday announced the first trial of its PayPass wristband, pledging to onload (excuse me, give away) the wristbands to the first 5,000 fans entering Giants Stadium for the New York Giants-Indianapolis Colts football game on Sunday. MasterCard’s people have painted the giveaway watches with the Giants’ team colors and pre-loaded them with $25, all ready to be used at the game’s concession stands.

The $25 figure was selected because it’s the magic number to avoid the customer having to give a signature and the merchant having to provide a receipt. The irony of pushing contactless for an extreme contact sport was not lost on the MasterCard folk. Maybe their next move will be to offer it to Bausch & Lomb?

Posted in CRM, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, RFID
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One Comment | Read Contactless Meets Contactfull: MasterCard Cuts PayPass Deal With the NY Giants

  1. Jennifer Judd Says:
    September 11th, 2006 at 8:50 am

    Anything that can help speed up stadium concession lines is a good thing.

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