Financial Audiocast About Starbucks, Wal-Mart
Written by Evan SchumanNovember 21st, 2007
StorefrontBacktalk did a guestshot on The Disciplined Investor audiocast this week, where we explored Starbucks, Wal-Mart, McDonalds and others, probing their use of technology and common sense. If you’re interested, here’s the link.
Over at RetailWire, they had an interesting merged channel discussion about a story we ran here recently about the Boomerang Strategy. Some of the comments were quite insightful.
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
