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Retail Lawyers And Coupons Don’t Mix

Written by Evan Schuman
April 7th, 2009

Macy’s and J.C. Penney apparently let their lawyers loose on a recent batch of consumer coupons, with some wonderfully unintentionally humorous results. And The Consumerist, now owned by Consumer Reports, had more fun than any media outlet should be allowed to have. With Macy’s, it was an impressively lengthy list of exemptions that merited the attention.

The list of exemptions on J.C. Penney’s coupon was much shorter and they probably would have been left alone had some marketer not insisted in a bold coupon declaration of “No exclusions” right next to a healthy list of exclusions.

Posted in In-Store, IT Strategy/Industry, Payment Systems
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