Wal-Mart’s Campaign To Support Electronic Checks
Written by Evan SchumanProving yet again that a $345 billion retail chain can pretty much create a global trend by simply making a single purchase, Wal-Mart is ignoring the lackluster support other retailers have given point-of-purchase electronic-check codes and throwing its own enthusiastic support behind the effort.
Wal-Mart “expects the last 300 of its approximately 3,400 U.S. Wal-Mart locations to go live with the automated clearing house payment option” by Monday, according to a well-done story in Digital Transactions. Wal-Mart’s push started as a pilot program five years ago and has seen some 1,800 stores make the move in the past six months.
The move is about any tactic that will reduce the roughly billion dollars Wal-Mart spends every year in interchange. A wonderfully intriguing story.
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
