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Metro’s RFID Trial Versus EU’s Privacy Rules

Written by Evan Schuman
March 3rd, 2008

The Metro Group’s RFID trial efforts have been well-known, but this is an interesting International Herald-Tribune story discussing some of the privacy debates within Europe on their efforts.

The piece quotes a Metro person as saying that a recent European Union effort to force the tags to be deactivated at POS as the kiss of death for consumer-facing RFID. “If we have to deactivate at the check-out, then the technology is going to stay within the logistics process – to say where is a box or where is the pallet in the distribution center. It won’t come on consumer items. They’re going to kill the technology with that.”

Posted in CRM, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, RFID, Security/Fraud
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