Office Workers Love E-Commerce
Written by Evan SchumanAs E-Commerce matures, some of the assumptions about when and how shoppers shop need to be updated. Electronic payment vendor Cybersource analyzed some of its tracking data and found that office-time purchases is staying high, with the proliferation of residential broadband not making much of a dent.
Peaking at about 1 PM Pacific/4 PM Eastern, it’s feared that much late-afternoon keyboard tapping is not about pushing corporate profits, other than for retailers. Monday and Tuesdays are still the highest volume days, with weekend traffic at the bottom.
One key change. As E-Commerce grows, the traffic is remaining stronger at all hours, suggesting a morph into a 24-hour store. “The graphs are flattening—albeit with much higher numbers. Online shopping is not only getting bigger, it’s becoming more of a 24 hour phenomenon,” said Doug Schwegman, CyberSource director of market and customer intelligence.
-Marc
December 14th, 2006 at 7:09 am
Sheesh…I wish I had time to shop at work! Seriously, though, through my work with ATG, I’ve come to understand quite solidly that the challenges and benefits of in-store versus online retail are drastically different–and one of the biggest benefits of online shopping is that you can do it anytime you want. Me, I’m a big late-night shopper–I’d much rather log onto jcrew and buy a nice sweater after seeing something similar on a well-dressed tv star then spend time on the weekend in a mall. It makes perfect sense that the disparity between peak and low eCommerce times is flattening as overall more people are shopping online–everyone likes to shop whenever it’s convenient.