Using Payment Card Data For Something Beyond Payment?
Written by Evan SchumanOctober 1st, 2009
For the last few weeks, we’ve done a few stories on retailers using data from payment cards for non-payment reasons. In an attempt to get a sense of how widespread this is for today’s retail chains, we’re asking readers to take the world’s shortest survey.
[SURVEYS 1]
Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code.
-Marc
