When Is A Franchisee’s IT Obsolete?
Written by Frank HayesIt just got a lot tougher for franchise chains to crack the whip when it comes to IT mandates. A Florida judge has said Burger King can’t immediately shut down several franchisee stores for missing a deadline to purchase new POS systems. The $2.5 billion chain will now have to go though more legal proceedings and possibly a trial. Or it can settle what has become the most visible case in a set of messy disputes over IT upgrades that should have been installed by the end of 2009.
Burger King hoped to get quick legal leverage by canceling its franchise agreement with Al Cabrera, one of several franchisees who Burger King sued last year over the tardy IT upgrades. But Burger King’s franchise agreement wasn’t really written with IT in mind. The contract requirements for replacing obsolete equipment were written for broilers and refrigerators, not POS units and routers. That leaves open the question of whether Cabrera’s old POS units even qualify as “obsolete” under the franchise agreement—and whether Burger King can down shut the franchisee.
“Clearly, the new POS system makes it easier for [Burger King] to monitor royalty payments and to audit sales,” Magistrate Judge Edwin G. Torres wrote. “However, whether this ability makes the older POS system ‘obsolete’ is a much closer and debatable question that should be resolved on the full record and at trial if necessary. In today’s rapidly growing world of technology, new creative inventions are uncovered on [a] nearly daily basis. Each new invention, although it may be a clear improvement over the older version of the same product, does not necessarily make the older product ‘obsolete.'”
Uh oh. A judge is now trying to decide what retail technology qualifies as obsolete? It’s already hard enough to get franchisees to toe the line when it comes to IT mandates from a chain. The threat of swift legal action is the biggest weapon in a franchisor’s enforcement arsenal. If a franchisor’s IT department can’t dictate technical obsolescence—and back it up with a credible threat—how can any IT mandate stick?
Burger King is now rewriting its franchise agreement to make it even clearer that if a franchisee doesn’t make required IT changes in a timely way, the franchisee is in default. But that won’t help in the current case.
You’d think that agreement revision wouldn’t have been necessary. After all, Burger King laid out a timeline in April 2008 for franchisees to upgrade their POS systems. Units more than 10 years old would have to be replaced by the end of 2009, and all POS units would have to be replaced by the end of 2013. That seems pretty clear. And when hundreds of Burger King stores didn’t meet the first deadline a year ago, the chain sued those franchisees.
Most of those lawsuits have since been settled—but not the one over Cabrera’s 10 Miami-area Burger King stores. Cabrera, who once was one of Burger King’s largest franchisees, didn’t get the new POS systems installed until a few months after the deadline.
That’s right—this is a lawsuit over an IT problem that has since been fixed.
January 21st, 2011 at 3:04 pm
Frank, I think that you have pointed out a good contrast. It is easier to convince a franchisee that the broiler is obsolete that than the POS system. However, our POS systems now do much more than they did 5 years ago, so how does the franchisor convince the franchisee that the upgrade is more than a fee scoop?
(I posted this article on some LinkdedIn groups of ours, hopefully you will see a little bit of traffic from interested franchisors, etc.)
January 26th, 2011 at 8:16 pm
As a POS software developer, I cannot agree more that POS Systems have evolved over the last 5-10 years. Also, hardware, O/S, and security have changed for the better. It’s hard for ISVs and franchisors to continue to support older systems when technology changes so quickly. There are a lot of opportunities in these new technologies for the franchisor & franchisee to leverage.
January 27th, 2011 at 11:36 am
So am I hearing that technology advances are above PCI requirements and cost?
How can an owner, franciisees are owners, look at an ROI when the POS System is in compliance. What makes technology advancements become more important than profit. The average cost of a POS System is $5000 and better does not constitute requirement.
As a software developer I can determine the life cycle and these days changes are made at a minimum annually. However, changes are those to keep the merchant in compliance. If and when they want to upgrade to other Hardware and applications then they can do so at their discretion, no pressure with this technology is better.