This is page 2 of:
When Is A Franchisee’s IT Obsolete?
That’s right—this is a lawsuit over an IT problem that has since been fixed. In that respect, Burger King’s legal threat has already gotten the desired result.
But Burger King is still trying to get a court order to shut down the 10 restaurants. And, as is so often the case in lawsuits, that attempt has turned out to be a risky road. First, six of Cabrera’s stores had to be removed from the shutdown list because there’s no clear evidence that their POS units were more than 10 years old—which would mean they hadn’t violated the Burger King upgrade mandate.
Then Burger King couldn’t offer direct evidence that the remaining four stores had POS systems that were at least 10 years old. And now, after almost a year of preliminary wrangling, Burger King has failed to convince the judge that a technical mandate to replace POS systems is the same as declaring those units “obsolete” under the terms of the contract as it was originally written.
That may mean it’s time for all franchisors to consider sharpening up the language of their franchise agreements. No, that’s not IT’s department. But it’s much easier to demonstrate that kitchen equipment is obsolete or faulty than it is to show that IT equipment falls into that category. If a broiler can’t be used to produce products on the chain’s standard menu, it’s obviously obsolete, and the chain can credibly threaten to put the franchisee out of business.
But if a POS terminal works fine and can sell anything on the menu but doesn’t fit into the franchise’s IT roadmap, it’s less obvious that a judge or jury will think it’s obsolete—and that’s going to make the nuclear option harder to use.
Of course, Burger King has another problem too: It may want to make an example of a franchisee who dragged his feet on a required IT upgrade. But to shut down that franchisee’s stores with an injunction requires showing that Burger King has been irreparably harmed.
That’s a tough sell. After all, the franchisee did install the new POS units only a few months behind schedule and has actually been using other technology required by Burger King’s roadmap years ahead of schedule. No one is suggesting that the franchisee isn’t following Burger King’s food-preparation or service procedures, or that there are health or safety issues, or that the franchisee isn’t able to offer the full Burger King menu, as some recent Burger King lawsuits against other franchisees have alleged.
No, this one’s just about IT—and it’s about an IT problem that has been fixed.
“Other than the alleged breach of the Franchise Agreement related to the untimely compliance with the new POS policy that has already been cured, it appears that Defendant’s restaurants continue to operate properly with no harm whatsoever to the goodwill of the Burger King brand,” the judge wrote. “On the other hand, an injunction would essentially put Defendant out of business and cause hundreds of people to lose their jobs. Thus, in light of the fact that this case is a very close call on the merits, balance of hardships and public policy weigh against injunctive relief.”
Translation: “You want me to put him out of business for this? Sorry, Burger King, you’ll have to convince a jury to do that.”
January 21st, 2011 at 3:04 pm
Frank, I think that you have pointed out a good contrast. It is easier to convince a franchisee that the broiler is obsolete that than the POS system. However, our POS systems now do much more than they did 5 years ago, so how does the franchisor convince the franchisee that the upgrade is more than a fee scoop?
(I posted this article on some LinkdedIn groups of ours, hopefully you will see a little bit of traffic from interested franchisors, etc.)
January 26th, 2011 at 8:16 pm
As a POS software developer, I cannot agree more that POS Systems have evolved over the last 5-10 years. Also, hardware, O/S, and security have changed for the better. It’s hard for ISVs and franchisors to continue to support older systems when technology changes so quickly. There are a lot of opportunities in these new technologies for the franchisor & franchisee to leverage.
January 27th, 2011 at 11:36 am
So am I hearing that technology advances are above PCI requirements and cost?
How can an owner, franciisees are owners, look at an ROI when the POS System is in compliance. What makes technology advancements become more important than profit. The average cost of a POS System is $5000 and better does not constitute requirement.
As a software developer I can determine the life cycle and these days changes are made at a minimum annually. However, changes are those to keep the merchant in compliance. If and when they want to upgrade to other Hardware and applications then they can do so at their discretion, no pressure with this technology is better.