Evan Schuman's StorefrontBacktalk

Abu Dhabi is going to an E-Commerce-friendly street address system. The capital of the United Arab Emirates announced on Sunday (Feb. 17) that, over the next 30 months, every building will get a number and every street will get a unique name (in many cases a much shorter name, in part to satisfy the needs of online forms), along with a short postal code. Currently, streets may be known by multiple names. For example, 7th Street is also Zayed the First, but it’s commonly known as Electra. And although the street Abu Dhabians call “Bank Street” is lined with banks, it’s formally named Khalid bin Waleed Street. Even some new glass-and-steel hotels have addresses like “Between the Bridges.”

Although local couriers are currently able to navigate the city to make deliveries, U.S.-style addresses should simplify things for E-tailers using addresses or postal codes for things like payment-card verification. It’s also a useful reminder for E-tailers that online forms designed for U.S. addresses aren’t necessarily going to work well in the rest of the world. With its population of 2.4 million people and a per capita income just below that of the U.S., Abu Dhabi is hardly a little desert oasis. But having three names for every street may not be so bad—just ask anyone who has tried to find an address on Peachtree in Atlanta.