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Amazon Owns More Than A Third of U.S. E-Commerce, Report Says

Written by Fred J. Aun
April 16th, 2009

Everybody knows Amazon.com is an online giant. Now an analyst has determined just how big a giant: According to RBC Capital Analyst Stephen Ju, Amazon accounts for more than a third of all E-Commerce.

“Using our data, the total GMV (value of all the e-commerce activity flowing through AMZN’s platform) is close to $12.5 billion in the U.S., or 34 percent of the $37 billion the U.S. Commerce Department reported for 4Q08,” wrote Ju an April 14 report called “How Much Share Does Amazon Really Have?” Ju determined Amazon’s piece of the U.S. E-Commerce pie continues to grow. It was 27 percent last year, he wrote.

Posted in E-Commerce
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5 Comments | Read Amazon Owns More Than A Third of U.S. E-Commerce, Report Says

  1. Gail Says:
    April 16th, 2009 at 8:21 am

    A day late and a dollar short. 4Q08 is long gone; what about 1Q09? How is AMZN doing now?

    How about adding some perspective? Compare AMZN’s marketshare to EBAY. Compare it to retail stores with online presence, such as Walmart. Simply stating statistics is an empty exercise.

  2. Carol Says:
    April 16th, 2009 at 12:10 pm

    What is meant by platform? Is this Amazon sales or sales from every merchant who uses the Amazon storefront? Or is the dollar volume generated by other merchants in Amazon’s storefront small enough to be irrelevant?

  3. Questioning Says:
    April 16th, 2009 at 2:57 pm

    It states AMZ’s platform which many other retailers use. I wonder what the state is for just AMZ’s website and not the overall platform.

  4. Amazon Says:
    April 17th, 2009 at 12:04 pm

    The Amazon “platform” is more than just the store. Many “stores” use the cart functions from Amazon. They also have a “self publish” option. A company can build their own e-commerce store using the Amazon Platform.

  5. Wedge Says:
    April 17th, 2009 at 2:51 pm

    Gail –

    I’d guess that Amazon smoked eBay. Amazon does a good job with its merchants to push products that sell, and offer competition on those products which means customers get a good price.

    eBay let’s everyone list everything, does nothing to help its sellers (raising fees, taking away the ability to leave feedback, etc.)

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