advertisement
advertisement

Lowe’s, PacSun, Urban Outfitters Go Mobile POS. Does Apple Have This Locked Up?

Written by Frank Hayes
August 24th, 2011

Will any retailer ever use a non-Apple device for mobile POS again? Last week (Aug. 15), Lowe’s, PacSun and Urban Outfitters all said they’ll finish rolling out in-store mobile devices to associates by the end of the year: iPhones at Lowe’s, iPod Touches at Urban Outfitters and iPads at Pacific Sunwear.

To be precise, Urban Outfitters is already using them for mobile POS, while Lowe’s is just doing inventory and Web site checks but not POS—yet. PacSun on Tuesday (Aug. 23) said that it has already put the Apple devices into more than 300 stores, with 100 stores slated by the end of the year. Combine that with Nordstrom, JCPenney and Gucci all piloting iPads for in-store use, and it begins to look like Apple really does have a lock on in-store mobile devices.

That may not last—after all, Home Depot’s home-brew mobile POS has probably processed more transactions than all those other retailers combined. And questions remain about how well those iDevices will pass PCI muster once the PCI Council finally begins setting harder standards for mobile devices.

Lowe’s CEO Robert Niblock told an earnings call last week that the 1,700-store home improvement chain is deploying 42,000 iPhones for use by associates in the U.S. and Canada this year. “Our employees will check inventory availability, access how-to videos and utilize Lowes.com from the aisles of the store,” Niblock said. “This is a significant step toward simplicity and seamlessness, and we will continue to add functionality to these devices over time.” Translation: We’ll do POS as soon as we can figure it out.

On a different earnings call last week, Urban Outfitters CEO Glen Senk told analysts that “mobile POS is now in 107 stores, with plans to be in all stores by the beginning of the holiday.” That means a majority of the chain’s 176 stores are already using iPod Touches equipped with attached sleds for swiping payment cards.

That type of attached device is exactly the sort of thing that might be enough to keep in-store mobile devices out of PCI scope. If a card’s data is encrypted immediately after swiping and before it actually enters the phone or tablet, it could prove a lot easier to meet PCI requirements. That’s an especially thorny issue with Apple’s devices, because Apple can automatically add or change what’s on the phone at will.

But the advantages of using off-the-shelf consumer products instead of custom POS devices (less expensive hardware and software, wider selection of peripherals, easier to find developers for creating custom software) may outrun those security issues. And with no major retailers yet announcing that they’ll use Google’s Android phones for in-store POS, so far it looks like it’s Apple all the way.


advertisement

Comments are closed.

Newsletters

StorefrontBacktalk delivers the latest retail technology news & analysis. Join more than 60,000 retail IT leaders who subscribe to our free weekly email. Sign up today!
advertisement

Most Recent Comments

Why Did Gonzales Hackers Like European Cards So Much Better?

I am still unclear about the core point here-- why higher value of European cards. Supply and demand, yes, makes sense. But the fact that the cards were chip and pin (EMV) should make them less valuable because that demonstrably reduces the ability to use them fraudulently. Did the author mean that the chip and pin cards could be used in a country where EMV is not implemented--the US--and this mis-match make it easier to us them since the issuing banks may not have as robust anti-fraud controls as non-EMV banks because they assumed EMV would do the fraud prevention for them Read more...
Two possible reasons that I can think of and have seen in the past - 1) Cards issued by European banks when used online cross border don't usually support AVS checks. So, when a European card is used with a billing address that's in the US, an ecom merchant wouldn't necessarily know that the shipping zip code doesn't match the billing code. 2) Also, in offline chip countries the card determines whether or not a transaction is approved, not the issuer. In my experience, European issuers haven't developed the same checks on authorization requests as US issuers. So, these cards might be more valuable because they are more likely to get approved. Read more...
A smart card slot in terminals doesn't mean there is a reader or that the reader is activated. Then, activated reader or not, the U.S. processors don't have apps certified or ready to load into those terminals to accept and process smart card transactions just yet. Don't get your card(t) before the terminal (horse). Read more...
The marketplace does speak. More fraud capacity translates to higher value for the stolen data. Because nearly 100% of all US transactions are authorized online in real time, we have less fraud regardless of whether the card is Magstripe only or chip and PIn. Hence, $10 prices for US cards vs $25 for the European counterparts. Read more...
@David True. The European cards have both an EMV chip AND a mag stripe. Europeans may generally use the chip for their transactions, but the insecure stripe remains vulnerable to skimming, whether it be from a false front on an ATM or a dishonest waiter with a handheld skimmer. If their stripe is skimmed, the track data can still be cloned and used fraudulently in the United States. If European banks only detect fraud from 9-5 GMT, that might explain why American criminals prefer them over American bank issued cards, who have fraud detection in place 24x7. Read more...

StorefrontBacktalk
Our apologies. Due to legal and security copyright issues, we can't facilitate the printing of Premium Content. If you absolutely need a hard copy, please contact customer service.