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Stop & Shop Running In-Aisle Location Trial

Written by Evan Schuman
July 17th, 2008

A handful of Stop & Shop stores have been using in-store location tracking–coupled with basket content–to narrowly target ads to customers using handheld shopping devices, the chain confirmed in a statement issued Thursday (July 17). Some 92 of the chain’s 360 stores are participating in the trial.

“If a customer is walking down the health and beauty aisle, it can trigger an offer for a new brand of shampoo,” said Michele Deziel, the senior VP of marketing at Modiv Media, which is working with Stop & Shop on the trial, along with Microsoft.

Posted in CRM, IT Strategy/Industry, Mobile/Wireless/Contactless
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One Comment | Read Stop & Shop Running In-Aisle Location Trial

  1. Meg Says:
    July 21st, 2008 at 6:50 am

    I love the “hand-held shopping device.” I bring my own bags, so I can scan the UPC code and pack my order as I go. Checkout is a breeze.

    The “cha-ching” noise and the ad that pops on the screen, are a little annoying. BUT, packing my own bags as I go and spending only minutes at the self-checkout more than make up for it.

    I’m hoping to see all Stop and Shops get these devices (depending upon my errands, I shop at more than one Stop and Shop).

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